About Kira x Yaya

Kira as in キラキラ as in sparkle sparkle~

Welcome to Kira x Yaya! Thank you for taking an interest in what we do. KY was born from a need for something exciting, creative, and fun in the modest fashion market while upholding our Islamic values. We use our collections as a way to explore and experiment with styles and mediums while enjoying and learning from the creative process. As any artist knows, Kira x Yaya is about more than pretty prints - it's about the journey.

Our values

  • Keep it whimsy

Everything we make is for the love of creating. We like to keep things lighthearted and joyful as we learn and move forward. We stay true to our beliefs as much as we can as Muslims, and any mistakes are part of the process.

  • Reducing waste

We value slow fashion so everything we make is in limited quantities and carefully timed with the seasons. Once it's sold out, it won't be restocked. This allows us to focus on the product itself and make room for future collections without the burden of waste on our conscience.

  • No AI
As part of our conscious effort to reduce our impact on the environment, we do not use any AI. We also prioritise human touch in all aspects of business and creation, and we believe that AI could never replace the efforts and outputs of people.